Media

ANCHORAGE any caption or key element the fixes the meaning of an image and directs the viewer toward a preferred reading. The anchorage makes the meaning of the image clear to the viewers.

CROPPING is the process of cuttting part of an image out of the picture to creat a final image fit within a given space. To ensure that this image fits in the space it must be cropped

SEMIOTICS is the study of signs and symbols.The semiotics helps us to understand the meanings of signs and symbols

JUXTAPOSITION to place close together for comparison.

MISE-EN-SCENE an expression used in filme do describe the design aspects of a production. Every thing that appears before the camera. CLAMPS. The mise-en-scene helps the audience to get an idea of what the genre is.

HOMAGE when a film director plays tribute to another by including images, scenes or sylistic featuree tipical to the other director to show importance and influence. the film blade runner payed homage to another director.

DEMOGRAPHICS imformation concerning social status,class, gender, age of population. The Demographics of the target audience of the ring are teenaged students both male and female.

PSYCHOGRAPHICS the relates to personality,attidues, intrests or lifestyles. The Lifestyles of those whose will watch a certain film

BINARY OPPOSITION the arguement that narratives are stuctured around oppositional elements in human culture.The binary opposition in blade runner is humans vs machines

ICONOGRAPHY the distinguising elements, in terms of props and visual details, which characterise a genre. The iconograpghy of the film mr and mrs smith is that it has an action genre.